{"product_id":"the-business-book","title":"The Business Book","description":"\u003cp\u003e\u003cspan\u003ePart of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003c\/span\u003e\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230518390971,"sku":"9781409341260","price":23.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/TheBusinessBook.png?v=1786918021","url":"https:\/\/checkpointjo.net\/products\/the-business-book","provider":"CheckPoint","version":"1.0","type":"link"}