{"title":"Business","description":null,"products":[{"product_id":"build","title":"Build","description":"\u003cp\u003e\u003cspan\u003eWritten for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEach quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. 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It is structural.\u003c\/p\u003e\n\u003cp\u003eAs organizations grow, the systems that govern them—ownership, incentives, charters, accountability, and decision-making—quietly reshape behavior. When those systems are poorly designed, even principled leaders are pushed toward outcomes they never wanted. Success itself becomes a form of financial gravity, bending companies away from their original purpose.\u003c\/p\u003e\n\u003cp\u003eDrawing on two decades of work with founders, CEOs, investors, and institution builders, Ries shows how these failures arise predictably—and how they can be prevented. He reframes corporate governance not as bureaucracy or compliance, but as a creative and strategic act at the heart of building enduring, mission-controlled companies.\u003c\/p\u003e\n\u003cp\u003eAt a moment when trust in business is eroding, Incorruptible offers a clear-eyed diagnosis and a practical blueprint for change.\u003c\/p\u003e\n\u003cp\u003eSuccess alone will not protect what matters most. Only incorruptible design can.\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230512951483,"sku":"9780241692028","price":19.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/Incorruptible.png?v=1787189611"},{"product_id":"just-work","title":"Just Work","description":"\u003cp\u003e\u003cspan\u003eWe – all of us – consistently exclude, underestimate and under-utilize huge numbers of people in the workforce even as we include, overestimate and promote others, often beyond their level of competence. Not only is this immoral and unjust, it’s bad for business. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJust Work\u003c\/span\u003e\u003cspan\u003e is the solution.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJust Work\u003c\/span\u003e\u003cspan\u003e is Kim Scott’s new book, revealing a practical framework for both respecting everyone’s individuality and collaborating effectively. This is the essential guide leaders and their employees need to create more just workplaces and establish new norms of collaboration and respect.\u003c\/span\u003e\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230513508539,"sku":"9781529063608","price":16.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/JustWork.png?v=1787188458"},{"product_id":"let-them-eat-crypto","title":"Let Them Eat Crypto","description":"\u003cp\u003e\u003cspan\u003eThe subject of immense hope, hype and confusion, crypto has amassed countless headlines in recent years. With cryptocurrencies, NFTs and metaverse markets crashing, the underlying blockchain technology is still promised to solve global development challenges, and revolutionise every industry. But is the technology really a silver bullet?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePeter Howson cuts through the jargon and bluster to tell an alarming story of how right-wing libertarian crypto entrepreneurs – often aided by charities, politicians and philanthropists – seek out and exploit conditions of poverty, oppression, corruption and conflict. Their goal? A new front of ‘crypto-colonial’ extractivism. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLet Them Eat Crypto\u003c\/span\u003e\u003cspan\u003e reveals the alarming truth: far from ‘banking the unbanked’, saving the gorillas, or freeing people from oppressive governments, blockchain offers only false solutions, surveillance and hi-tech snake oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003ePeter Howson\u003c\/span\u003e\u003cspan\u003e is a technology writer, researcher and Assistant Professor in International Development at Northumbria University. His work has appeared in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eReuters\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Independent,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Conversation\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNovara\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJacobin\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCoindesk\u003c\/span\u003e\u003cspan\u003e. He investigates the green-washing, aid-washing and crypto-shenanigans that go on in Silicon Valley, as well as the lesser-known tech-hubs of the Global South.\u003c\/span\u003e\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230514000059,"sku":"9780745348216","price":16.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/LetThemEatCrypto.png?v=1787187559"},{"product_id":"meditations-for-mortals","title":"Meditations for Mortals","description":"\u003cp\u003e\u003cspan\u003eAddressing the fundamental questions about how to live, \u003c\/span\u003e\u003cem\u003eMeditations for Mortals\u003c\/em\u003e\u003cspan\u003e offers a powerful new way to take action on what counts: a guiding philosophy of life Oliver Burkeman calls “imperfectionism.” It helps us tackle challenges as they crop up in our daily lives: our finite time, the lure of distraction, the impossibility of doing anything perfectly, the feeling that the world is spinning out of control.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow can we embrace our nonnegotiable limitations? Or make good decisions when there’s always too much to do? How do we shed the illusion that life will really begin as soon as we can “get on top of everything”? Reflecting on quotations drawn from philosophy, religion, literature, psychology, and self-help, Burkeman explores a combination of practical tools and daily shifts in perspective. The result is a life-enhancing and surprising challenge to much familiar advice—and a profound yet entertaining crash course in living more fully.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTo be either read as a four-week “retreat of the mind” or devoured in one or two sittings, \u003c\/span\u003e\u003cem\u003eMeditations for Mortals\u003c\/em\u003e\u003cspan\u003e will be a source of solace and inspiration, and an aid to a saner, freer, and more enchantment-filled life. 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Drawing on LinkedIn data, Microsoft research, and stories from across a billion members, the authors reveal the real-time changes reshaping jobs, careers and companies in the AI era.\u003c\/p\u003e\n\u003cp\u003eOpen to Work shows why the future belongs not to those who resist change, but to those who adapt to it – by developing uniquely human skills like creativity, curiosity and communication. With practical frameworks, inspiring stories and a 90-day action plan, this book empowers you to use AI as a tool, not a threat, and to build a career that’s as dynamic as the technology transforming it.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a business leader, entrepreneur or simply open to new possibilities, this is the must-read playbook for anyone who wants to get ahead – and stay ahead – as work is reinvented.\u003c\/p\u003e\n\u003cp\u003eFrom the world’s largest professional network. Your future starts here.\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230515802299,"sku":"9780008770662","price":18.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/OpentoWork.png?v=1787055656"},{"product_id":"rich-dad-poor-dad","title":"Rich Dad Poor Dad","description":"\u003cp\u003e\u003cspan\u003eIt's been nearly 25 years since Robert Kiyosaki’s \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRich Dad Poor Dad\u003c\/span\u003e\u003cspan\u003e first made waves in the Personal Finance arena.\u003cbr\u003eIt has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRich Dad Poor Dad\u003c\/span\u003e\u003cspan\u003e is Robert's story of growing up with two dads  his real father and the father of his best friend, his rich dad  and the ways in which both men shaped his thoughts about money and investing. 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We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb will change the way you look at the world, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world.\u003c\/span\u003e\u003c\/p\u003e","brand":"UBCC","offers":[{"title":"Default Title","offer_id":48230518259899,"sku":"9780141034591","price":14.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/0465\/5035\/files\/TheBlackSwanTheImpactoftheHighlyImprobable.png?v=1786918534"},{"product_id":"the-business-book","title":"The Business Book","description":"\u003cp\u003e\u003cspan\u003ePart of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. 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